Whtvr srs Wnt
Whatever users want
Why Startups Fail
1.
No Market Need (42%)
2.
-
3.
-
4.
-
5.
-
6.
User unfriendly products (17%)
7.
-
8.
-
9.
Ignore customers (14%)
CB Insight
s
2017
USERS
What the Hell do you want…
Contradictions
Complex OK, Complicated KO
Mirror’s edge catalyst
I can’t (special) move anymore?
6
LLT +
5
ULT = wall rush
Move =
3
LS
Camera =
1
RS
Non customizable commands
Keep Your Promises
Trust Me if You Dare
Never Assume their In-Use Context
Cold
Obscurity
Light conditions
Stress
Noisy background
Substances
Fatigue, tiredness
Humidity, dust
Shocks, hazardous
Ux Heuristics
Status Feedback
27%
Matching with « Real » World
User is In-Control
Coherent - Standard
Error Prevention
Recognizable - Memorizable
iPhone
iPhone
MySQL
MySQL
WeTransfer
WeTransfer
YouTube
YouTube
Flexibility – In-Use Efficiency
Aestetics - Zenitude
Identify / Correct Errors
Help & Documentation
So, Ask the Right Question(s)
Whatever users want
